Personal-injury law firm actually makes a decent TV commercial

Posted on Mon Jan 11 2010

When I think of ads for law firms that handle personal-injury cases, an image of a person in a cast or a wheelchair comes to mind, followed by an attorney's 10-second pitch. After a while, these ads all blend together, and it's hard to recall the name of any specific firm. So, no wonder New York-based law firm Trolman, Glaser & Lichtman wanted to take a different approach by launching a series of spots that put a humorous twist on personal-injury cases. The campaign, via ad agency Levinson Tractenberg Group, explores the emotional effect accidents can have on people. This spot, for example, opens with a woman sharing her "accident" story while a dramatic piano tune plays in the background. "It's like I had this huge, really sharp machete chopping down on me every time I tried to move," she says. You start feeling sorry for her—until she reveals the pain was caused by a paper cut. The voiceover points viewers to Trolman, Glaser & Lichtman and says: "If you've been injured, call us. ... But keep in mind, you need to really be injured." I'm still chuckling at the scene where the woman points her bandaged finger at the camera. 

—Posted by Elena Malykhina


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