Cheez-It waits around forever for sophomoric cheese to grow up

Posted on Wed Apr 28 2010

Who knew cheese could be this obnoxious? In this spot from agency Leo Burnett for Kellogg's Cheez-It brand, an immature round of cheese pokes fun at his "cheese-searcher." "Knock knock." "Who's there?" the man asks. "Interrupting cheese." "Interrup…" "Cheese!!!" ("Should've seen that one coming," the cheese-searcher says patiently.) Point is, not all snack crackers are made with properly mature cheese. (Imagine what would have happened if this juvenile wheel got harvested early.) Luckily for the cheese-searcher, his pupil finally comes around and one day says, "Morning, sir. Beautiful day, isn't it?" Check mark. This cheese is ready. Yum yum.

—Posted by Elaine Wong

Chimp longs to jam with Ozzy Osbourne in latest Samsung spot

Posted on Mon Aug 10 2009

What do you get when you put Ozzy Osbourne, a rocker chimp and a multimedia mobile phone in a room? This amusing ad for the new Samsung Solstice. The spot shows Ozzy at Samsung's R&D headquarters testing out the Solstice device. He's surprised to get an anonymous text from someone asking him to join a band, and it's soon revealed that the text is coming from a (probably aging and drug-addled) chimp in the R&D lab. As Ozzy monkeys around with the phone, he discovers various capabilities, including video—which shows the chimp rocking out on an electric guitar. While showing off these capabilities is the main point of the spot, you're left wondering if Ozzy has permanently embarked on a second career as a mobile-phone salesman, given the many ads he's being doing for Samsung.

—Posted by Elena Malykhina


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