Post settles with Hulk Hogan over Cocoa Pebbles appearance

By T.L. Stanley on Fri Oct 1 2010

Marketers can't just go around appropriating celebrities' likenesses without forking over some dough. Just ask E*Trade, whose "milkaholic Lindsay" ad in the Super Bowl ended up costing them some scratch, reportedly, when Lindsay Lohan showed how paranoid she was by filing a lawsuit. (Included in the legal language: That baby smack-talked me! Not included: I need money!) That one's tenuous at best, but Post Foods rightly got its hands slapped by Hulk Hogan, who showed up in a Cocoa Pebbles ad in cartoon form, complete with a WWE-replica championship belt. (At least he got to pulverize Fred Flintstone and Barney Rubble.) Since Hogan never agreed to star in that campaign, he threatened to sue. Post settled this week, giving the grappler an undisclosed amount of cash. The ad, seen here, was pulled. So that's a bam-bam for Post.

Joe Isuzu is still doing commercials, and he still can't be trusted

Posted on Tue Jan 6 2009

Joe

Isuzu may not have much of a presence in the U.S. anymore, but Joe Isuzu does. Or at least, the actor who played him does.
  David Leisure, who's been in everything from General Hospital to 10 Things I Hate About You, can been seen around the country in a non-auto role as a shifty insurance adjuster. In the ad, Leisure is practicing his golf swing in his office when he gets word that a client is disputing a claim. Leisure is unperturbed—until he hears which law firm is taking the case. Which firm is it? Depends on where you see the ad. If you live in Richmond, Va., it might be Marks & Harrison, a personal injury law firm. The ad, created by a Massachusetts firm called Market Masters, which specializes in custom-filmed spokespersons, is generic—so any law firm willing to pay can get their name in it. (Unfortunately, it doesn't seem to be online.)
  Aaron Barr, director of marketing for Marks & Harrison, says his firm has used various ads from Market Masters over the years, featuring among others, Robert (The Man from U.N.C.L.E.) Vaughn and William Shatner. Yes, the William Shatner, though Barr admits, "We found that confused people." Another Market Masters star is former CHiPs actor Erik Estrada.
  UPDATE: A commenter has dug up this spot on YouTube, featuring Leisure losing his appetite on behalf of the law offices of James Scott Farrin.

—Posted by Todd Wasserman


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