As far as puns go, the Le Tigre billboards along the West Side Highway in New York have been fairly tame but still pointed squarely in the direction of philandering pro golfer Tiger Woods. They're more along the lines of "Heh, that's sort of funny" than "Oh, snap!" Still, you have to hand it to the marketer for its timeliness. The first campaign showed up in December with the tagline: "Golf needs a Tiger. Let's get back on course." It promised 20 percent of net profits from polo-shirt sales would go to TheFirstTee.org, a youth program that uses golf to build character. The latest ad, launching as Woods preps his return to the game at the Masters this week (sans Elin!) calls the brand "Golf's original Tiger. For those who play a round." Get it? The marketer's upping the ante this time, with 100 percent of polo-shirt proceeds going to help youngsters "get on course" and "stay on course." Probably a lot cheaper than rehab.
—Posted by T.L. Stanley