Method still has a dirty mind when it comes to cleaning products

Posted on Tue Jun 1 2010

What is it about cleaning products that provokes Method and Droga5's most prurient impulses? Back in November, the marketer and the agency got in a bit of hot water with a video that recast the thinly disguised Dow Scrubbing Bubbles as rape-y pervs. Now, Method has evolved its "Just say no to jugs" campaign for its concentrated Method Laundry Detergent with a video of an attractive couple futzing with a big jug of liquid detergent. As the woman tries to open the bottle and gets the goopy stuff all over her hands, try to remember this is laundry we're talking about here, not the Shake Weight. Come to think of it, this is a very clever ad. Never before has doing laundry looked like such fun.

—Posted by Todd Wasserman

New marketing spin for washing machines: They're cat-friendly!

Posted on Fri May 28 2010


Straight from Sydney, Australia (and via Reuters, no less), came Thursday's news that a kitten named Kimba had miraculously survived an entire cold-wash cycle in the washing machine of one Rogers family. The cat, a gray Persian, had apparently fallen asleep on a load of dirty clothes, then got shut in the machine for a wash (one that included a high-speed spin cycle) by her unwitting owner, Brendon Rogers, who told the wire service that his cat looked "like a drowned rat" when she emerged.
  The report didn't happen to mention the brand of the washing machine, but it got us thinking: Could this be an untapped branding opportunity? A quick peek at YouTube reveals a stunning variety of home videos that involve cats and washing machines—including "Alex in Washer," "Wishy Washy Cat" and the unforgettable "Chuck's Spin Cycle." Most of the models appear to be Whirlpools and Maytags, but a few boutique brands make appearances, too. (Granted, many of these videos simply show felines pawing at the glass while the clothes curl on the other side, but a good many show them inside the machines.)
  So, how about it, Kenmore or LG? We can see the tagline now: "Tough on dirt. Easy on kitties."

—Posted by Robert Klara



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