What is it about cleaning products that provokes Method and Droga5's most prurient impulses? Back in November, the marketer and the agency got in a bit of hot water with a video that recast the thinly disguised Dow Scrubbing Bubbles as rape-y pervs. Now, Method has evolved its "Just say no to jugs" campaign for its concentrated Method Laundry Detergent with a video of an attractive couple futzing with a big jug of liquid detergent. As the woman tries to open the bottle and gets the goopy stuff all over her hands, try to remember this is laundry we're talking about here, not the Shake Weight. Come to think of it, this is a very clever ad. Never before has doing laundry looked like such fun.
—Posted by Todd Wasserman