Come on, you know you want to take the Kotex Panty Challenge

Posted on Mon Mar 1 2010

Kotex

Kimberly-Clark has so much confidence in its Kotex brand that it's asking consumers to "Take the Panty Challenge." The point is, Kotex's Ultra Thin with CleanSorb pads "break down heavy flow" so fast that you don't need to worry about "leaks [that] might crash the party." The personal-care products maker has launched an online campaign that lets women record the brand's effectiveness during their monthly cycle. For the dissatisfied, K-C is offering a rebate of $4 for the purchase of new panties. (You can even win a $100 panty shopping spree and take a quiz to see what kind of panty wearer you are.) An ad in this month's Redbook magazine proclaims, "Join the undie ground party." (We just did.) "Protection and comfort. Now that's worth celebrating!" (You got that right.)

—Posted by Elaine Wong


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