Avril Lavigne, Kohl's team up for 'Alice in Wonderland' fashions

Posted on Tue Mar 9 2010


All those Alice in Wonderland licensing deals are starting to look a lot smarter now that the 3-D movie has blown away box-office records with its $116.3 million first-weekend domestic haul. Not only do OPI, Urban Decay, Zac Posen and Stella McCartney stand to capitalize on teen and tween girls' rabid interest in the Disney flick, punk-pop princess Avril Lavigne and Kohl's are now wading into the fray together. Among the Alice-themed offerings: graphic tees, boyfriend jeans, tank dresses, twill shorts and silk-screened hoodies. The merch, part of Lavigne's Abbey Dawn line at the retailer, hit stores just as Alice was dwarfing all competitors with the highest debut of a 3-D movie ever, whipping past Avatar's $77 million opening (though on more screens). The psychedelic Johnny Depp adventure, from director Tim Burton, beat pre-launch expectations by nearly $50 million and rose above middling-to-poor reviews. Lavigne could be a double winner with her Alice associations—she recorded the first single, "Alice (Underground)," on the movie's Almost Alice soundtrack.

—Posted by T.L. Stanley



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