Trey Songz, Drake, Pitbull and Rihanna band together for Kodak

By David Kiefaber on Mon Oct 11 2010

Kodak is changing with the times (or rather, trying to catch up to them) by using Trey Songz (above), Drake, Pitbull and Rihanna as hip, young spokespeople for the Kodak 2.0 initiative. All four are involved in the new "So Kodak" campaign by Partners + Napier. Simply put, since digital cameras and photo sharing have completely eclipsed traditional photography, Kodak has to update its image and, to a lesser extent, its business model. There's been a minor controversy over its taste in celebrities, three of whom could be considered unwholesome choices. But it's unfair to lump Rihanna with the rest of them, since what happened with Chris Brown wasn't her idea. In fact, claiming she's somehow an "edgy" figure now because she got beat up is pretty insensitive. Regardless, the speculation is that Kodak thinks courting controversy will reverse its sluggish fortunes. And it might. But in the long run, it needs to compete with the instant gratification of iPhones and Droids, whose photo resolution keeps improving. If they don't have an answer for that, they're screwed no matter what they do.

Kodak, Carol Brady battle Lackus Appreciatus for Mother's Day

Posted on Fri May 1 2009

Sure, you could buy your mother a beautiful bouquet of flowers for her special holiday that falls on May 10, but why bother? You're just going to wind up throwing an errant basketball shot and breaking her favorite vase. (And she always said, "Don't play ball in the house.")
  Well, Florence Henderson, aka Carol Brady, aka The World's Most Perfect Mom (TV or Not), is the star of this Kodak Mother's Day promotion created by ad agency Ogilvy in New York. Henderson stars in this mock PSA and gives an emotional plea for a condition that afflicts moms and caregivers everywhere whose contributions go unnoticed: Lackus Appreciatus. She then directs visitors to the Kodak gallery, where 1 million free Mother's Day cards are offered up to ungrateful Marcia Marcia Marcias, Johnny Bravos, Peter "Scoop" Bradys and whichever multiple personality Jan is trying on this week.
  In addition to the viral vids and the sitelet, where visitors can use their photos to personalize a Mother's Day card, Kodak Gallery's Mom-a-Thon will be promoted via Facebook, Twitter and other social media.

—Posted by Becky Ebenkamp



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