Fox builds record-breaking ice squirrel for 'Ice Age' DVD release

Posted on Thu Oct 29 2009


Instead of striving for record-breaking DVD sales, Twentieth Century Fox decided it would be more cost-efficient to break a record by building the tallest ice sculpture. The only requirements were 133,000 pounds of ice (from four states), 14 professional ice-sculptors and four days. Thinking hard about what it could offer to the lasting history of artistic endeavors and the Guinness Book of World Records, Fox decided, naturally, to sculpt the most majestic of creatures, the squirrel. The resulting Squirrel With Acorn work honors none other than the "loveable" Ice Age character Scrat. And seriously, what's there not to love about a 48-foot-8-inch ice squirrel? The sculpture was unveiled next to an outdoor ice rink in Santa Monica, Calif. Oh, and there was a promotional reason behind Scrat's formation. It corresponded with the launch of Ice Age: Dawn of the Dinosaurs on Blu-ray and DVD, in case you missed it.

—Posted by Sarah Knapp performers decent on stage but suck at office jobs

Posted on Tue Oct 13 2009

Performing in Vegas is a hard job. To prove this point, put some of Sin City's finest to work. The Blue Man Group is in charge of dry cleaning (I guess because they get blue paint on everything). Chippendales dancers and Nathan Burton Showgirls are elevator operators who can really push your buttons. Ventriloquist Terry Fator is manipulating cords in IT, and the Fab Four Live performs on-hold music, live. This is the crux of a new marketing campaign featuring "Vegas Experts Exposed" which launched this week. Thirty Vegas celebrities are seen working at to prove (to any who doubted) that the real employees are much better at their jobs. Seven videos (unscripted, they swear!) are being posted each week in October at, where viewers can vote for their favorites. On Nov. 2, the voting process begins again, as the top four finalists compete to be the champion video. The winner will be crowned Nov. 10. Voters are also entered into a sweepstakes to win, of course, win a trip to Vegas. It is unclear who will be waiting on them—the employees of or Charo and Carrot Top.

—Posted by Sarah Knapp

Best Buy wants your scariest, most obsolete gadget or appliance

Posted on Fri Oct 9 2009

Finally, there's hope for those living in dark, damp, technology-deprived caves. Best Buy is getting festive this year with a Halloween-themed "Scary Technology" photo contest. Now through Oct. 26, you can submit a photo of your scariest, most outdated piece of technology, with a 140-character caption. The person with most backward-ass gadget or appliance will be crowned the winner on Halloween. (Zelda Rubinstein, the creepy old lady from Poltergeist, tells you all about the contest in the video at left.) The winner gets a new home theater valued at $3,500 and a gift card for $2,500; two runners-up get gift cards for $1,500 and $1,000. A Best Buy rep says the contest should also help "drive awareness to recycling and trade-in programs as a responsible way to get rid of old electronics." Best Buy has recycling centers in every location. And of course, after you recycle your old TV, you'll already be inside Best Buy and might just take a shine to a new one.

—Posted by Sarah Knapp

McDonald's wants your best hamburger slogan in just two words

Posted on Fri Oct 2 2009


"Angus Amore," "Maximum Yummy" and "Angus Rocks" are among the 295 suggested two-word billboard slogans that ordinary people have supplied as part of a campaign involving the McDonald's Angus Third Pounder. The Golden Arches invite you to submit your own golden ad ideas at The fast-food chain recently rented out 13 programmable signs in Kansas City, Mo., where it held its first "Angus Day." For 24 hours on Sept. 24, two-word slogans submitted by creative customers spent 10 glorious seconds each on the video billboards. (Sorry, there's no bigger prize than that being offered.) Ronald McDonald was on hand to greet fans, and also milk cows (seriously). In a statement, director of marketing Randy Bates said many of McDonald's young customers "probably never pick up a newspaper." Two-word billboard slogans seemed like the best way to tell them that this "Magnificent Mouthful" is "Within Reach." What more could you want from a "Dinner Winner?"

—Posted by Sarah Knapp



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