Instead of striving for record-breaking DVD sales, Twentieth Century Fox decided it would be more cost-efficient to break a record by building the tallest ice sculpture. The only requirements were 133,000 pounds of ice (from four states), 14 professional ice-sculptors and four days. Thinking hard about what it could offer to the lasting history of artistic endeavors and the Guinness Book of World Records, Fox decided, naturally, to sculpt the most majestic of creatures, the squirrel. The resulting Squirrel With Acorn work honors none other than the "loveable" Ice Age character Scrat. And seriously, what's there not to love about a 48-foot-8-inch ice squirrel? The sculpture was unveiled next to an outdoor ice rink in Santa Monica, Calif. Oh, and there was a promotional reason behind Scrat's formation. It corresponded with the launch of Ice Age: Dawn of the Dinosaurs on Blu-ray and DVD, in case you missed it.
—Posted by Sarah Knapp