If Jon and Kate split up, who will take care of all the sponsors?

Well, it's not like regular BrandFreak readers didn't see this coming. Apparently, Jon Gosselin has just about had it with Kate, according to reports. The two head the darling household of the TLC reality show Jon & Kate Plus Eight. Kate has been a lightning rod for attention. Our earlier posts about her continued dealings with Kmart and Procter & Gamble as a brand spokeswoman created an outcry. An apparent legion of people view Kate as a child exploiter and bitchy gold digger. They've even gone so far as to insult her hair. Kmart didn't blink, however, when asked about using her as a spokeswoman again, and neither did Procter & Gamble. If the marriage falls to pieces (as well as the show), that would surely test those companies' loyalty for real.

—Posted by Kenneth Hein

Kmart considers bringing back Kate Gosselin as spokeswoman

Following her successful run as a spokeswoman for its holiday layaway plan, Kmart is considering bringing back Kate Gosselin to star in more ads, according to a company rep. The polarizing star of Jon & Kate Plus 8 has been attacked by critics who claim she is exploiting her children for fame and fortune. Kmart rep Tom Aiello says, "She did a good job communicating the layaway program. We're looking to carry that relationship into late spring, but nothing is concrete." He says Kmart has received "positive feedback" on Kate, but "we're going to be smart as we move ahead. We'll look and see if there is a change in opinion."

—Posted by Kenneth Hein