It's not unusual for manufacturers to phase out products. Limited-edition varieties launch all the time, and disappear just as fast. But judging by this video, at Kit Kat, they take the phasing out of products very seriously. It opens as melancholy factory workers gather at a conveyor belt, removing their hard hats as they would during a funeral procession. As Beethoven's "Moonlight Sonata" plays in the background, a lone Kit Kat Peanut Butter bar appears on the belt, as the workers wave goodbye and hug each other crying. As the bar is laid to rest on a crate decorated with flowers, a new candy bar enters the scene: the Kit Kat Chunky Caramel. The video is amusing, if a little monotonous, and timely now that Halloween is approaching, with the season's many limited-edition candy introductions.
—Posted by Elena Malykhina