Not content with encouraging consumers to "Crunch Proud," Kettle Brand potato chips has launched a Chip of the Month Club. Members are treated to seasonal collections and previews of upcoming Kettle flavors. Unlike "Crunch Proud," this is a pretty cool idea. Kettle is like the Jones Soda of potato chips, with tons of both regular and gimmicky flavors to make a monthly sampler club worthwhile—and not a bad gift for a co-worker or semi-distant relative. If nothing else, it's a way for Kettle to separate itself from other potato-chip brands that only deal in standard flavors (regular, sour cream and onion, barbecue, maybe salt and vinegar). On a completely unrelated note, my birthday is in September, and I love their New York Cheddar with Herbs.
—Posted by David Kiefaber