Wendy's has reverted back to the old attack-your-competitor-in-15-seconds tactic. The fast feeder began running this ad as part of its "You know when it's real" series from The Kaplan Thaler Group, which conveys that Wendy's burgers use real meat and other ingredients, unlike those offered by rivals. This shorter version of the ad shows one man eating a Wendy's meal and another eating a tiny meal (which looks like it was intended for a Barbie doll, not a human). The man with the miniature version proclaims that his meal cost $2.99, only to find out that the other guy got his from Wendy's for the same price. Unlike past ads, the new spot features no flying toupees or fake backgrounds to get the point across. Instead, Wendy's uses the 15 seconds to relay its value message. Why the men are eating in what appears to be a library, I don't know. But one thing is clear in this ad: Wendy's knows you're cash-strapped and wants you to think of this ad when you have $3 to spare.
—Posted by Elena Malykhina