K-Y's edible sex lube clears up any problems in your relationship

Posted on Thu Jun 10 2010


The next time you're in trouble with the missus, just break out the K-Y. That's the message behind some new ads from Mother, New York, for K-Y Kissable Sensations, a version of the company's sex lube that evokes the taste and smell of food. Check out three spots after the jump. Apparently, the promise of yummy glop breaks the ice between couples who have recently had a falling out. In one ad, a woman isn't even speaking to her husband, until he produces the magic goo. To explain the product's efficacy, the ad uses time-worn metaphors for copulation like trains, cars jumping ramps and a bursting watermelon (the latter in connection with an African American couple—calling the PC police!). One question for Mother & Co: Why are the women always opting for the chocolate while the men get strawberry? Don't men like chocolate, too? Especially Sexual Chocolate?

—Posted by Todd Wasserman

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K-Y's Intense Arousal Gel leaves women speechless in new ads

Posted on Wed Apr 15 2009

Meg Ryan's fake-orgasm scene in When Harry Met Sally always made me squirm. First, because it was so blatantly out of character, and second, because the moans and groans were just too much information. Sometimes, a visual just works best in conveying The Love That Dare Not Shriek Its Name. Please, I'm trying to eat popcorn here.
  Mother in New York created this couples campaign for K-Y Intense, a new Johnson & Johnson product designed to enhance female arousal. A few of the ads feature timid twosome Mr. & Mrs. Mark, a jammies-wearing, self-described "reserved couple" in their boring brown bedroom. They spend a full one-third of the ad shown here in silence, as Mrs. Mark meekly attempts to describe the K-Y Intense experience. Thankfully, the action switches to a shot of her, smiling, in front of some grainy stock footage of a geyser gushing, set to the sounds of smarmy sax. No big whoop, but definitely more likely to draw an "I'll have what she's having" reaction than the aforementioned salami scene.
  In another clip, a slightly more fidgety (frisky?) Mr. Mark feels compelled to mutter a few mouthfuls. "I fold my socks," he says, testifying to his wife's comments about them being reserved. Then blurts out, "She's a screamer!" His Tourette's-style outbursts are interrupted with the quick cut to the geyser and the yakety sax. The ads end with high-speed shots of bouquets blooming and some bit about how Intense is "the only arousal gel proven to intensify female satisfaction."

—Posted by Becky Ebenkamp



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