Sammi from 'Jersey Shore' gets all PMS-y with Betty Crocker app

By T.L. Stanley on Tue Nov 9 2010


Though I hate to trash-talk my own gender, and falling back on an old trope makes it even worse, but I feel compelled to share my impression of a PMS-themed partnership between Betty Crocker and Sammi "Sweetheart" Giancola. Why bother to link the deal with "that time of the month" since Sammi seems like she's always on the rag? Fans of Jersey Shore, are you with me? On to the specifics: Betty Crocker, for its Warm Delights chocolate desserts, has launched a free iPhone app called PMS SOS that sends out coupons and gives women pre-packaged excuses for their tyrannical and/or irrational behavior. For guys, there are instructions on how to give foot massages, advice on what to say (or better yet, what not to say) to the women in their lives, as well as pre-written excuses for leaving the house. Hey, couldn't those all apply at any time of the month? There's also a Facebook page that could be used to vent about the horrors of menstruation but will probably have lots of chocoholics raving. Betty Crocker, a brand that will forever be linked to the '50s in my mind, is trying to show a little zeitgeisty humor here. Not a bad idea. But again, Sammi? I think it'll take more than a Molten Chocolate Warm Delight to sweeten that sour puss.

Sony Pictures' Jersey Shore buy was worth a lot of fazools

By T.L. Stanley on Thu Aug 5 2010
MTV-JerseyShore-girls Is there any reason to think that Jersey Shore won't keep up its staggering ratings after leaping out of the gate last week with a record-breaking premiere? Nah. It's a winner, at least for now. (The launch drew 5.3 million viewers, nearly a 300 percent increase from its first season opening, according to our brother blog, The Live Feed). And Snooki and The Situation aren't the only ones likely to be thrilled with this development. MTV and its advertisers, especially Sony Pictures, have to be pretty pleased, too. The studio bought giant blocks of ads during the premiere, along with banter from the cast and other integration, making its coming attractions the only movies advertised during the hour. Will the fact that J-Woww declared that The Other Guys looks like a decent comedy drive more people to the multiplex? (The Social Network,were among the other flicks to get plugs). Tough to predict, but it was a shrewd marketing move, one that other Hollywood studios had to be kicking themselves for not making once they saw how many of us sat glued to the tube on Thursday night. (Angelina's back? Cat fight!) Far from being the pariah that some might've expected, Jersey Shore's a brand bonanza. Now just wait for the merchandise wave to crest. Vinny bobbleheads, anybody?



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