Jamba Juice's Bananaman peels the love for new 'Twilight' movie

Posted on Thu Nov 19 2009


It's Edward Cullen's world. We just happen to live in it. You know the Twilight: New Moon frenzy has hit fever pitch when someone named Bananaman starts wandering around giving away free tickets to sold-out shows. Bananaman is neither a vampire nor a werewolf. He is Jamba Juice's "Feel Good Jambassador," who gives away free vouchers as part of the smoothie chain's current grassroots effort. The vouchers are worth anywhere from $1 to $10,000. Beginning Thursday at 2 p.m. and continuing through Friday night, Bananaman is arming himself with New Moon tickets. He will appear at stores in Los Angeles, Oakland and San Diego, where he will hand out a 100 free tickets. Maybe Bananaman's next good deed should be to give Robert Pattinson a couple of free orange-juice smoothies with vitamin C. That dude looks a little pale to me.

—Posted by Kenneth Hein

Jamba Juice's guy in a banana suit battles rising unemployment

Posted on Thu Apr 16 2009


Uncle Sam might not be able to get you a job, but Bananaman can! The Jamba Juice mascot hit the road earlier this week to raise awareness of the 4,000 summer jobs the company currently has available. (He's even doling out job applications, too.) The effort is part of the brand's 2009 School Bananananza (whew, that's one too many na-na's for us!). Participating Jamba Juices will donate 20 percent of all sales to one school each week for the next six weeks, as part of an overall mission to raise over $1 million for schools nationwide. Bananaman, meanwhile, is cruising the country in his banana-smoothie mobile to raise awareness. Yes, he is changing the world, one smoothie at a time.

—Posted by Elaine Wong

How many advertiser stimulus packages are we going to get?

Posted on Mon Mar 2 2009


Here's yet another advertiser coming out with its own version of a "stimulus package." Jamba Juice today said it is selling its organic, steel-cut oats for a buck—the same steel-cut oat, you'll recall, which will warm you up on a snowy winter's day. The promotion, which runs through March, can be redeemed at oatmealforabuck.com. "Jamba Juice is always looking to bring customers high quality menu items that fit into their lifestyle and budget. You can't get anything for a buck these days, let alone a slow-cooked, delicious oatmeal meal," Jamba Juice CEO James White said in a statement. Last month, Kraft also whipped up a stimulus plan for its Mac & Cheese. Direct mail company Valpak took it one step further. Ads in February newspapers nationwide read: "The original consumer stimulus package since 1968."

—Posted by Elaine Wong

Some toasty oatmeal on a frigid winter day? That's more like it.

Posted on Fri Jan 16 2009


Brrr! We loves us some nice, hot oatmeal on a snowy day. It beats a freezing cup of Honest Tea, that's for sure. No wonder these Jamba Juice posters caught our eye.
  The juice master has installed the ads (see larger versions here) across NYC in a push to market its new organic, steel cut oatmeal. The breakfast item was test-marketed in Chicago last month, and Jamba has since embarked on a national rollout.
  To extend the warm and fuzzy theme, the company also recruited a team of NYC knitters to decorate the second floor of the Time Warner Center with yarn-inspired art. (One message-board post seeking knitters for six-hour shifts advertised an hourly rate of $10.) New Yorkers with their eyes not glued to the Hudson River were encouraged to stop by on Thursday night to check out the theme, which was making "cold things warm."
  Too bad we couldn't go. Still, the warmth of fresh-cut oatmeal beckons. In fact, it's all BrandFreak will be eating when it gets its wisdom teeth out next week. "Lose the teeth. Keep the wisdom," one marketing professor consoles us. We hope.

—Posted by Elaine Wong



search Brandfreak


Enter your email address:

Delivered by FeedBurner