Did no one tell Jack in the Box or its ad agency, Secret Weapon Marketing, that it can be hazardous to your health to make fun of menopausal women? And what about being off-message for a chain that caters to young men with stoner-sized deals for tacos and little-people ads for mini-sirloin burgers? This new ad for the fast feeder shows a perpetually smiling Donna Reed look-alike who cools down her hot flashes with help from the chain's tropical fruit smoothie. It's the only thing that keeps her from going "street-rat crazy," says bubble-headed mascot Jack. (By the way, props to the actress, who really works that Stepford wife image with a seething Serial Mom undertone.) Reaction on women's blogs actually seems fairly positive, with a number of them saying there's no harm in lightening up and laughing at a natural part of life. Sample comments: "It's good satire." "I could almost see it as a Saturday Night Live skit." "It also made me want a smoothie!" Mission accomplished? Some bloggers don't see it that way, of course, and are hoping for a day when Jack suffers from erectile dysfunction. Create a commercial about that, and maybe those fiftysomething women would hit the drive-thru.
—Posted by T.L. Stanley