There's famous, and then there's Internet famous. Alice, the SnorgTees Girl, falls into the latter category.
If you spend any time on Facebook, The Drudge Report or practically any
other high-traffic Web site, you've no doubt seen the display ads for
SnorgTees, which sells T-shirts with sayings like "I'm kind of a big
deal" and "I drink your milkshake." Most likely, the ad featured the
woman shown here. Her name is Alice Fraasa, and she's been profiled on
various outlets, most notably Jezebel (which called her the "accessible Internet-famous Jessica Biel").
But she remains largely unknown to the millions who have seen her.
Here, she took some questions via e-mail from BrandFreak:
Q.
How do you get paid? Was it a one-time fee, or do you get more based on
impressions? Do you have any idea of the total number of impressions
you've been a part of?
A. Honestly, I don't know much about
any of that. I model for them because it's fun and because I get as
many T-shirts as I want. I am definitely not a professional model, not
even close; I honestly don't even think I'm very photogenic.
Do you feel your popularity is based on your physical attributes and in a way objectifies you?
I think my popularity comes from the fact that in SnorgTees ads I have
a genuine smile on my face. So many other ads have the same thing,
girls using sex appeal to get men to buy whatever product the companies
trying to sell, which is fine but it's just nice to see something new.
That's what SnorgTees does. They have cute, down-to-earth girls
modeling for them that just look like they're having a good time.
Have you been approached by other advertisers?
Yes. I can't really remember exactly who, it's been a while.
What are you doing now? Are you still in school? What do you plan to do after that?
I'm still in school at Auburn, and I should be graduating next summer.
After that who knows? I'm a Communication major so we'll see what
happens; hopefully I'll be able to find a good job but for now I'm in
no rush.
—Posted by Todd Wasserman
