Hungry Jack thinks inside the box for its latest promotion

Posted on Fri Sep 25 2009


Hungry Jack has seen the inside of your pantry. Next to the canned goods sit partially used boxes of its pancake mix and instant mashed potatoes. So the brand is challenging consumers to “Use up the box.” The self-explanatory contest challenges consumers to find new recipes involving their left over Hungry Jack mix and anything else they have in their pantry. Through Nov. 9, they can go to to provide their suggestions. The winner gets a year’s worth of groceries. To get people thinking, the J.M. Smucker Company-owned brand, hired Food Network chef Adam Gertler to offer some concoctions. He suggested chocolate-banana cupcakes with peanut butter frosting and potato Parmesan gnocchi with brown butter and sage sauce. Inspired I went to my own pantry to see what I could come up with. My entry: Cream of Wheat flavored with wild cherry Jell-O topped with croutons, Ritz crackers and Glutino pretzels. Think I’ll win?
—Posted by Kenneth Hein



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