Venture looks to make a legitimate buck off Bob Marley's image

Posted on Wed Feb 11 2009

Bob-marley copy

Hilco Consumer Capital will invest $20 million in a joint licensing venture with Bob Marley's relatives called House of Marley. Under the deal, the reggae singer/songwriter's image, trademarks and themes, which have been appropriated by all sorts of people over the years, will be extended to official lines of apparel, food and other items. A Jamaican beer called Marley Lager, for instance, will feature the singer's likeness on bottles. Even video games are in the works. The House of Marley will offer licensees the rights to sell products under the Bob Marley, Tuff Gong, Catch A Fire and One Love brands. Headphones, snowboards, posters and screensavers are some of the other categories Hilco suggests as a good fit for the Rastafarian icon, who died in 1981. May we also humbly suggest ... swim trunks?

—Posted by Becky Ebenkamp



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