Barbie's 'unapologetic glam' inspires a new line of chocolates

Posted on Fri Feb 27 2009

Barbie-chocolate copy

Luxury chocolatier Hotel Chocolat said today it has created "The Barbie Box" to celebrate the Mattel doll's 50th anniversary. The limited-time "Love Barbie" and "Luxe" boxes honor Barbie's "unapologetic glam of a style-superstar extraordinaire," the company says in a very giddy statement. Brand director Fredrik Ahlin says, "She is a constant inspiration, and is up there with all of the timeless icons of fashion and beauty. When I worked on this dream project, I tried to work out who she would be if she were a living person. I couldn't, there is only one Barbie. Happy birthday darling!" While Ahlin sounds completely insane, there is some rational logic to Barbie-branded chocolate—after all, candy is one thing women never outgrow. Let's just hope Barbie doesn't consume too much of it.

—Posted by Kenneth Hein



search Brandfreak


Enter your email address:

Delivered by FeedBurner