Barbie's 'unapologetic glam' inspires a new line of chocolates

Posted on Fri Feb 27 2009

Barbie-chocolate copy

Luxury chocolatier Hotel Chocolat said today it has created "The Barbie Box" to celebrate the Mattel doll's 50th anniversary. The limited-time "Love Barbie" and "Luxe" boxes honor Barbie's "unapologetic glam of a style-superstar extraordinaire," the company says in a very giddy statement. Brand director Fredrik Ahlin says, "She is a constant inspiration, and is up there with all of the timeless icons of fashion and beauty. When I worked on this dream project, I tried to work out who she would be if she were a living person. I couldn't, there is only one Barbie. Happy birthday darling!" While Ahlin sounds completely insane, there is some rational logic to Barbie-branded chocolate—after all, candy is one thing women never outgrow. Let's just hope Barbie doesn't consume too much of it.

—Posted by Kenneth Hein


FACEBOOK


SITE SEARCH

search Brandfreak





SUBSCRIBE VIA E-MAIL

Enter your email address:

Delivered by FeedBurner


BLOGROLL