Never underestimate the power of the squiggle. Hostess Brands this week kicks off a campaign asking consumers to submit squiggle-inspired works of art in honor of the decoration on its famous, cream-filled cupcakes. To help get the creative juices flowing, celebrities like Padma Lakshmi, Rosie O'Donnell and Jordin Sparks have created their own squiggly works of art. (That's Padma's creation shown here.) See more "Portraits of the American Cupcake" over on eBay, where they're being auctioned off to benefit Free Arts NYC, an organization that works with under-served children. Next, Hostess wants to see your own original artwork featuring the famous squiggle in a way that reflects your "personal heritage, experience and personality." Five winning portraits will be painted on Hostess delivery trucks across the country, and winners will also get a cool $1,000 in cash. The effort celebrates the iconic Hostess squiggle's 60th birthday.
—Posted by Elaine Wong