Light shows on landmarks promote History series about America

Posted on Tue Apr 27 2010


Most anybody can buy outdoor ads to hype an upcoming TV show, but History (formerly known as The History Channel) kicked it up a notch with iconic images from America: The Story of Us projected onto landmark buildings. (Having a banking behemoth sponsor the ambitious series probably wasn't a bad idea.) The promotions—technically, they're light shows from a company called Artlumiere—happened for seven straight days last week and bathed the Beverly Wilshire hotel in Los Angeles, Union Station in Washington, D.C., and Grand Central Terminal in New York in multistory images of the Statue of Liberty, the Old West, the Nina, the Pinta and that other ship. The birth-of-a-nation series, which launched Sunday night, has had considerable on- and off-air weight thrown behind it from History and sponsor Bank of America, which produced its own two-minute "story of us" mini-documentaries. Those will air throughout the 12-part series. Our brother blog, The Live Feed, has reported that the initial broadcast broke History ratings records with 5.7 million viewers, making it the network's most-watched special of all time.

—Posted by T.L. Stanley



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