Don't call it a comeback: Bounty's rapping scientists return

By Elaine Wong on Fri Jul 30 2010
Procter & Gamble's rapping mad scientists are back! In this new spot for Bounty, Mr. Absorbent and Dr. Spotless, as they call themselves, reprise their roles as the music-bopping, dare-loving laboratory brainiacs from the brand¹s first "Bring It!" music video. This time around, the focus isn't on absorbency (i.e. pouring a huge bucket of water over 11 pool balls suspended by a single sheet of Bounty), but the paper towel's ability to immaculately clean up spills. In the video Principal Simmons (hip-hop legend Joseph "Rev. Run" Simmons) tells the class two substitute teachers will show up. The duo drives up in a sleek convertible and transform Mr. Lee¹s "Chemistry 101" class into a live science (and music) demonstration. As the two start groovin' and touting Bounty's benefits, the kids all join in (to the point where everyone's dancing in a neon-black background.) Then, of course, ta-da, the demonstration: Bounty paper towels clean up spills better than the "bargain brand," as indicated by an impeccably white hand glove, which goes over the surface. The idea's been done before, but it's got a good beat and you can dance to it, so I'll give it a thumbs up.



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