Dunkin' Donuts adds to the growing lexicon of Great Recession slang—a list that already includes "staycation" and "stimulus plan"—with "brokefast." Brokefast is the alternative to breakfast, and seems to mean eating nothing in the morning. In this latest spot from Hill, Holliday for Dunkin's 99-cent Wake Up Wrap, a man covetously eyes his female colleague's wrap in an elevator. He mentions that he's "tightening his belt," a phrase he seems to have taken literally—he looks like that woman in the Guinness Book of Records with the world's smallest waist. "You know that's just a saying, right?" the woman says. "You can't actually save money by doing that." Deadpan pause. "That's debatable." What's beyond debate, it seems, is that this guy is a putz and engaging in brokefast is silly when deals like this exist. But what about leanch?
—Posted by Todd Wasserman