Dunkin' Donuts says 'brokefast' is bad for you and your waistline

Posted on Mon Jun 8 2009

Dunkin' Donuts adds to the growing lexicon of Great Recession slang—a list that already includes "staycation" and "stimulus plan"—with "brokefast." Brokefast is the alternative to breakfast, and seems to mean eating nothing in the morning. In this latest spot from Hill, Holliday for Dunkin's 99-cent Wake Up Wrap, a man covetously eyes his female colleague's wrap in an elevator. He mentions that he's "tightening his belt," a phrase he seems to have taken literally—he looks like that woman in the Guinness Book of Records with the world's smallest waist. "You know that's just a saying, right?" the woman says. "You can't actually save money by doing that." Deadpan pause. "That's debatable." What's beyond debate, it seems, is that this guy is a putz and engaging in brokefast is silly when deals like this exist. But what about leanch?

—Posted by Todd Wasserman

Chili's is a darn sight better than cardboard-serving P.J. Bland's

Posted on Mon Apr 20 2009

Who in their right mind would serve cardboard french fries and a tasteless, recycled-paper-looking T-bone? P.J. Bland's would, according to this new spot from fast-casual restaurant Chili's. The campaign, via Hill Holliday, juxtaposes the sizzling, taste-infused molecules of food you'd get at Chili's versus what you miss when cutting back. (P.J. Bland's is a fictitious competitor, we discover.) Thank goodness for the scrumptious footage of foods like Chili's Honey Chipotle Crispers ("We take the time to hand batter each one. That's what makes them crispy pieces of heaven on earth") or else we'd be gagging from all that corrugated cardboard. Ten entrees for under $7 each? Save us a seat.

—Posted by Elaine Wong


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