Hefty the latest brand to dig an old ad slogan out of the trash

Posted on Wed Feb 18 2009


Last night during American Idol, Hefty showed off its new Odor Block trash bags using an old advertising strategy. It brought back the familiar refrain, "Hefty, hefty, hefty." The company is just the latest to dust off an old tagline. Burger King currently let's you "Have it your way" again. Miller Lite returned to its "Tastes great. Less filling" claim. And Diet Coke brought back its original tagline, "Just for the taste of it." The only difference with Hefty's "new" ads is that this time, instead of accusing other bags of being "wimpy, wimpy, wimpy," it accuses your trash can of being "stinky, stinky, stinky" to prove a point about its Odor Block bags. Which makes me wonder: Do people really need smell-repellent in their trash cans? Just take out the trash before you go to bed, you lazy bastards.

—Posted by Kenneth Hein



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