Sara Lee says Kraft is being a total wiener with its hot-dog ads

Posted on Thu May 21 2009

Hot dog copy

We haven't had a good wiener-related lawsuit in a while (at least, not one we felt comfortable writing about). But our ship has come in, as Sara Lee Corp. is suing Kraft Foods for false advertising. The specific issue here is Kraft's claim in a full-page USA Today ad that Oscar Mayer Jumbo Beef Franks beat Ball Park and ConAgra Foods' Hebrew National hot dogs in a national taste test. Which sounds like it beat all hot dogs made by the latter two companies, when in fact, in fine print, Kraft admits it only compared its dogs to "leading beef hot dogs" made by its rivals. Apparently, someone does read the fine print. I'm expecting Sara Lee to win, but only because Oscar Mayer couldn't have possibly beaten Hebrew National in a taste test. In fact, nothing could.

—Posted by David Kiefaber



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