Julia Louis-Dreyfus not that conflicted about Healthy Choice ads

Posted on Thu Apr 2 2009

Julia-louis-dreyfus-healthy-choice

Ah, finally, the long-awaited spokesperson for ConAgra's new Healthy Choice All Natural Entrees line: It's Julia Louis-Dreyfus. Except the Seinfeld and New Adventures of Old Christine star hasn't totally decided if she's sold on the brand, or is willing to try it. That, at least, is the new story line at SpokespersonWanted.com, which went live today. (A mini version is running on Yahoo's site.) The campaign, which shows Louis-Dreyfus debating whether to stand or not to promote the brand, challenges consumers' perception of "the Healthy Choice they thought they knew," according to the company. There will also be major prime-time advertising on the four major networks tonight, so stay tuned.

—Posted by Elaine Wong


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