First, there was Booty Sweat. Now, there's Tru Blood. For at least the second time in recent memory, a real product is springing from a fictional world. The very meta Booty Sweat energy drink came from the Ben Stiller/Robert Downey Jr. comedy Tropic Thunder. Now, it's HBO's turn, with a signature drink hitting the market in September inspired by the hit series True Blood, in which vampires no longer feed on humans and have assimilated into society. If the show's creator, Alan Ball, had his way, the soda would be a heady mix of Vicodin, Viagra, Ecstasy, vodka, cabernet and other ingredients, he said at last weekend's Comic-Con convention in San Diego. But that would be, you know, illegal. In fact, Tru Blood is blood-orange soda. Tagline: "All flavor. No bite." As he announced the drink, Ball held up a crimson bottle that's an exact replica of the ones used on the Louisiana-based drama. That "synthetic blood" is served to vampires trying to wean themselves off live victims. It comes in A, B, O-positive and other appetizing flavors, and it's often heated in the microwave before serving (to 98.6 degrees, perhaps?) so the vamps don't miss the real thing. When it existed only in the show, Tru Blood was a lynchpin of True Blood's launch, turning up in vending machines and on billboards for an added sense of realism. Just in time for the season finale, fans can drink the "real" thing.
—Posted by T.L. Stanley