Mmm, I cannot resist you, footlong cheeseburger from Carl's Jr.

By David Kiefaber on Tue Jul 13 2010


Carl's Jr., better known as Hardee's to East Coasters like myself, is testing out a rollicking Footlong Cheeseburger, better known as a cheeseburger sub, which is drawing comparisons in the unhealthiness department to KFC's Double Down. They aren't even putting any kind of unique Carl's Jr./Hardee's spin on it—the sandwich is literally several hamburger patties laid end to end inside a sub roll. Which is probably delicious, yes, but hardly worth much attention, since any pizza place worth its rarely cleaned oven offers cheeseburger subs. Still, Foodbeast stirs the pot with the comparison to the Double Down. I hope Hardee's isn't simply joining the arms race toward every more unhealthy foods. The concept of mutually assured destruction isn't very comforting when you're talking about your arteries.

Hardee's 'Biscuit Holes' ads get lodged in some people's throats

Posted on Mon Jul 27 2009

It's nice to know people besides me thought the Hardee's "Biscuit Holes" ads were tasteless and stupid. But did those people have to be the Parents Television Council? The thought of agreeing with them about anything makes me uncomfortable. Nevertheless, their collective disgust with the campaign got Hardee's franchisee Bodie-Noell Enterprises to pull it from every market under its control. The original complaint was a letter from PTC president Tim Winter, who said "there is no possible way that this brainless biscuit hole promotion fits in with the personal and community decency standards espoused by Hardee's restaurants," a statement with which BNE strongly agreed. Hardee's is standing by the ads, stressing that they are "intended to communicate the core message of our premium quality food to our target audience of Young, Hungry Guys." In other words, don't hate on them just because they're bolstering their moronic base at the expense of all others.

—Posted by David Kiefaber

'Top Chef' hosts' palate pleasers: cheeseburgers and Diet Coke

Posted on Thu Mar 26 2009

Making a career out of judging dishes created by some of the country’s brightest culinary minds requires a discerning set of taste buds. But sometimes, you just want to sit down and let those taste buds bask in the glory of layers of bacon, beef and cheese, and wash it down with a sodie-pop. How else to explain Padma Lakshmi's steamy new Hardee's/Carl's Jr. commercial, or this Diet Coke spot with Tom Colicchio? Kudos to you, Top Chef hosts, for telling America its still OK to enjoy food and drink we can actually pronounce. Personally, I think Ms. Lakshmi looks more like the svelte diet-cola drinker, whereas Tom, well ... you get the idea.

—Posted by Yana Polikarpov

Carl's Jr. wants to cure your case of the common crabs

Posted on Thu Feb 19 2009

Greenburrito Let's face it, a lot of men have a case of the crabs. No, not those crabs...rather that irritable, annoyed, 'I got to eat something' condition. Carl’s Jr. says it now has the cure. It is encouraging men to get their dose of Green Burrito Crisp Burritos at their local Carl's Jr. No appointment or prescription is necessary. The new green burritos come in three or five pieces depending on the severity of the problem. The CKE Restaurants-owned chain, known for its randy marketing, has also added another type of green to its menu, namely its first  eco-friendly flagship restaurant. Still, we don't have to worry about them becoming too politically correct. After all, they were the creators of the awesomely inappropriate Hardee’s "Slotcar" video.

—Posted by Yana Polikarpov

Hardee's prepared to offend the South with Slotcar sponsorship

Posted on Thu Feb 5 2009

Have y'all been looking for an even better way to laugh at Nascar? It's called Slotcar, and it's a new online series with weekly one- to two-minute video clip produced by Animax Studios that will feature explosions, fires, critters and plenty of animated T&A of the Slotcar racing world. The clips will air after every major real-life racing event in 2009, expect the series to poke fun at all the exciting happenings in Nascar. It's also brought to you by Hardee's Restaurants, which might have to close up shop in the South after this year. As the Slotcar anchors say when they sign off: "Until next time, ram that stick in and ride that slot hard!"

—Posted by Yana Polikarpov



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