Beyonce wants to feed the hungry, preferably Hamburger Helper

Posted on Thu Jul 2 2009

Kudos to General Mills' Hamburger Helper for attracting Beyonce as its campaign helper-outter. (Since when did the former Destiny's Child lead singer eat the stuff?) This spot shows the R&B singer promoting boxes of the good stuff as part of General Mills' "Show Your Helping Hand" campaign, which donates food to hunger-fighting charity Feeding America. Consumers can also donate shelf-stable goods at her performances. But we have yet to catch her actually taking a bite.

—Posted by Elaine Wong


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