Kudos to General Mills' Hamburger Helper for attracting Beyonce as its campaign helper-outter. (Since when did the former Destiny's Child lead singer eat the stuff?) This spot shows the R&B singer promoting boxes of the good stuff as part of General Mills' "Show Your Helping Hand" campaign, which donates food to hunger-fighting charity Feeding America. Consumers can also donate shelf-stable goods at her performances. But we have yet to catch her actually taking a bite.
—Posted by Elaine Wong