Talk about hero placement. A volunteer firefighter saving an adorable, injured koala during devastating brush fires in southern Australia pulls out a bottle of H2O brand water and feeds it to the parched animal. And he even gives the brand a little plug as the exhausted koala downs bottle after bottle. "H2O. Pure natural spring water," says rescuer David Tree. "He just can't get enough of it."
Turns out he's a she, now named Sam and recovering at a wildlife shelter from burns on her paws. The exchange between the sweet-faced bear and her savior were captured on video and in photographs being distributed worldwide. If Sam and Tree aren't the new faces of H20, let's just say that's a missed opportunity.
—Posted by T.L. Stanley