If you're trying to sell gum, an infomercial sounds like overkill. You don't really have to demonstrate its uses or anything, right? Wrong. This three-minute ad for Stride Gum from JWT shows various alternatives to just chewing the stuff, including using it as a "tiny one-way boomerang" or as fake eyebrows. (Such uses come in handy, you see, because Stride is said to never lose its flavor. No need to buy a second pack.) The ad could pass for a real infomercial with its voluble Married With Children-like crowd and special guests, including a "world-famous scientist" and a "paid actor." For now, it's only running online. But JWT creative director Jackie Hathiramani says the agency hopes to get it on TV, preferably late at night. Says Hathiramani: "In hard times, you have to have a hard sell."
—Posted by Todd Wasserman