The unsolicited anti-Apple ad for BlackBerry keeps on exploding

Posted on Fri Mar 6 2009

As a former English major, I got burned out on symbolism a long time ago. Why exactly was Phineas's pink shirt significant in A Separate Peace? And was he supposed to be the Christ figure? I forget, but I can embrace the metaphor in the viral ad shown here, putatively for Research In Motion's touch-screen BlackBerry. You see an Apple getting shot in the core with what turns out to be a blackberry. Then the pitch: "The world's first touch-screen BlackBerry." BlackBerry didn't commission the ad, which was released last week and has already logged more than 500,000 views on YouTube. In fact, RIM rejected the ad, which was created on spec by New York production house Guava Studios. But Michael Donovan, managing director of Guava, has made lemonade out of blackberries. He says he's gotten calls from all over the world about the ad and that traffic to Guava's site has risen twelvefold. Not bad for a video that lasts all of 19 seconds.

—Posted by Todd Wasserman


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