Greenpeace has been railing against Kimberly-Clark for years, accusing the paper products giant of cutting down the world's trees to make its signature tissue brand Kleenex. Its efforts included ads like this one, a spoof of K-C's "It Feels Good to Feel" commercial, set against an annoying backdrop of bell-chiming music. Now, the two are buddy-buddy, as Greenpeace has dropped its "Kleercut" commercials in support of K-C's "stronger fiber sourcing standards." To celebrate, Greenpeace has created the lover's apology spot shown here, with a man in front of his bathroom mirror making up to his "Kimberly" by reminiscing about all their ups and downs. (Yes, "it all started on campus, all those years ago.") Turns out the Kimberly in question is the tissue box to his left, and instead of the grandiose, sweeping kiss that seals all great movies, the guy caresses a tissue to his face. Aw, we were hoping for some hot hippie-on-suit smooching.
—Posted by Elaine Wong
It's like that game Simon Says. "Touch scale, touch shoe, touch breakfast, touch Metrocard, cash, touch up, touch up." Except don't touch the Kleenex. Why not? "By cutting down ancient forests, Kleenex comes with more than a feeling," this protest ad by environmental group Greenpeace asserts. The spot is a parody of Kimberly-Clark's "It feels good to feel" ad, which shows a woman touching various objects throughout her day but never really "feeling" until she grabs one of Kleenex's new, ultra-soft tissues. The Greenpeace ad ends with some annoying chiming music and the line, "Kimberly-Clark. Still cutting forests for Kleenex." And for emphasis, a scissor cuts through the word "forests." Yikes.
—Posted by Elaine Wong
Want to be a homicidal maniac hopped up on biotoxins in an upcoming Hollywood horror flick? Who wouldn't? It'll cost you, via an eBay auction for a walk-on role, but the cash you fork over will go to a good cause: Greenpeace.
The connection's a bit tenuous between the remake of the '70s George Romero cult classic The Crazies and the well-known environmental organization. See, the original movie centered on a biological weapons spill in small-town America, the effect it had on the townsfolk (really, really not good) and the military's (unsuccessful) attempts at containing it. The remake, starring Timothy Olyphant, involves a contaminated water supply. There's a stronger link, though, between the new film's producers and pro-social causes. Participant Media, which is producing with Overture Films, is home to a steady stream of message movies like Fast Food Nation, An Inconvenient Truth, Syriana and Standard Operating Procedure. The remake, directed by Breck Eisner, is one of the company's first forays into genre filmmaking.
The winner of the eBay auction will travel to the Iowa shoot to play one of the infected residents, adding a conversation starter to the old résumé and earning some Earth-friendly karma points in the bargain.
—Posted by T.L. Stanley