When he's not blowing off reporters, Crispin Porter + Bogusky creative guru Alex Bogusky is indulging his passions, which include using his creative powers for good. One such extracurricular activity is Green Garage, a Boulder, Colo.-based business that promises to "green-tune" your old clunker by installing a dual-stage oil filter and biodegradable oil, among other eco-interventions. In step with the current wave of green brands, it also avoids preachiness in favor of upbeat, common-sense arguments about saving money. A Crispin-produced ad running locally in the Boulder market also maintains that tone with line-drawn animation showing "Ron," a guy who loves his SUV but feels bad that it pollutes the environment. Thankfully, Green Garage allows him to keep his gas guzzler. "A happy wallet leads to a happy Ron living on a happy planet," says the voiceover. Most environmentalists would probably be happy if the Green Garage concept works, even if they are less sanguine about some other Crispin clients, like Burger King and Coca-Cola.
—Posted by Todd Wasserman