To be honest, we never found Nascar all that interesting, but this new ad for the Sprint Cup makes us look at it differently. The TV spot employs what’s known as “light graffiti” to render the cars into winged bats and monsters, so it looks sort of like how Hunter S. Thompson might have envisioned the race after a few tabs of acid. Sprint, working with Goodby Silverstein & Partners, seems to be progressing in its use of light technology in its advertising. At least it's a welcome change from those talking head CEO ads.
—Posted by Todd Wasserman