When Goodby, Silverstein and Partners reports its profit-and-loss on its new Chevrolet business and it's a few bucks shy of expectations, Omnicom's financial department can blame Toby Barlow, chief creative officer on the Ford account for Team Detroit. Huh? After Goodby won the GM account last April, Jeff Goodby and his partners began looking for office space in downtown Detroit. GM's chief marketing officer Joel Ewanick told his two new agencies, Goodby and Minneapolis-based Fallon, that he wanted them in downtown Detroit, not out in the suburbs. Omnicom, meantime, is gagging on excess office space in Troy, Mich., well North of Detroit where BBDO's offices were that serviced Auburn Hills, Mich.-based Chysler until last Fall. "Joel wanted us in Detroit, but so did I," said Goodby. "Detroit is a real city, and we want to be part of it, not out in the 'burbs." Omnicom loved the idea of stocking the office with well over 100 Goodby employees despite the fact that it had already sold off furnishings. Toby Barlow, who lives in the MexicanTown section of Detroit and is a big booster of downtown Detroit, drove Goodby around town on a personal guided tour—restaurants, rib joints, pubs and the historic neighborhoods. Ultimately, he led Goodby to the Francis Palms building (pictured), a historic Beaux Arts structure on Woodward Ave., across the street from Comerica Park and Ford Field and few doors down from the Fox Theater. The Fillmore Theatre is in the bottom floor of the building. By virtue of the ballparks nd the theaters, it is the most vibrant part of Detroit, which is struggling with its economy and image. The other downtown option Goodby looked at was GM's headquarters building, The Renaissance Center. Fallon took that option, occupying space held by Publicis Groupe sister agency Digitas, which has lost most of its GM business to IPG's MRM. "Toby was great. And I'm really happy with the choice," said Goodby. "When we had Saturn [between 2002-2007], I wasn't here a lot, but I'm going to spend a lot of time in Detroit, and downtown is the place to be." Goodby has already reached out to Detroit's College of Creative Studies, a leading design school, to teach some classes, and he has ideas about working with Barlow about improving the image of the city through advertising and marketing. "We want to be part of this community," says Goodby, who says the decision to take its own space created "some tense conversations" with his parent company. Blame it on Barlow.