Gold'n Plump customers speaking out on a soapbox made of hay

Posted on Mon Aug 24 2009

The girl next door has feathers and a beak. This new campaign for Gold'n Plump chicken, by GdB in Minneapolis, implores Midwesterners to support poultry raised in Minnesota and Wisconsin and speak up about the importance of buying local. In the TV spot, called "Get Vocal About Local," a number of people step onto a bale of hay, instead of a soapbox, and give their reasons for supporting their friendly neighborhood chicken. The placements of the bale get more precarious as the ad progresses, moving from a sidewalk and a supermarket to a rocking boat and a construction site. At the end of the spot, a girl in ice skates and hockey gear stands on the bale in the middle of a rink where other children are playing. People on the coasts may not be able to buy Gold'n Plump chicken locally, but we can admire the sense of adventure it gives to its eaters.

—Posted by Elana Glowatz



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