The new face of the Girl Scouts has bangs, and she seems to have had some work done on her nose. It is 2010, after all. The girl-power organization is nearly 100 years old, so you can understand why it wanted a little nip/tuck, can't you? Its well-known green-and-white icon, from legendary designer Saul Bass, hadn't been changed since it launched in the '70s. This tweak is meant to make it look more modern. It's part of a brand overhaul that's also aimed at boosting membership, which has been lagging in recent years. There's millions of dollars' worth of (donated) media coming, including online, traditional print and broadcast, and out of home; $10 million will be devoted to the Hispanic market. The goal is to let current generations and their parents know that the Girl Scouts are about more than cookies. (Mmmm, thin mints.) It's always tricky when a famous brand tinkers with its logo, though the rationale here may be rock solid. Tell us what you think of the new, more angular Girl Scouts icon. I'm partial to the groovy '70s original, but that's just nostalgia and my old merit badge sash talking.