On Wednesday, and for one day only, Verizon will be offering 99-cent rides on select taxis around New York City as part of an effort (organized by McCann Erickson and Universal McCann) to tout its pre-paid cellular service. It'd be an obvious joke to say that the profanity from the driver will still be free, but I'm nothing if not obvious. Two weeks from now, Verizon will offer 99-cent Mr. Softee ice cream treats. It should be about 99 degrees in Manhattan by then, so most of the premiums will probably melt. Oh, the pre-paid plan's daily usage fee is 99 cents, in case you were wondering about the pricing scheme. Verizon was wise not to bundle the taxi and ice cream deals together. The way those cabbies take corners, they would have had to do a 99-cent dry-cleaning promotion next.
—Posted by David Gianatasio