Genesee bringing the world's largest beers to Rochester brewery

Posted on Fri Dec 4 2009


Mmmm, giant beer. North American Breweries is planning to display "the world's largest beers" at its headquarters in Rochester, N.Y. The brewery is one of the oldest in the U.S. To celebrate its recent overhaul, they're outfitting three 36-million-ounce tanks, which are about three stories high, with labels of their flagship beers: Genesee, Genny Light and Genesee Cream Ale. The labels are 55 feet wide and 43 feet high. The installation is slated for next week, weather permitting. "Some companies have fountains, extensive landscapes and sculptures surrounding their facilities. For us, brewing great beer people love to drink is our art," says Jason Drewniak, brand manager at Genesee. "Just wait, the 'world's largest beers' will become an iconic Rochester landmark." Plus, it'll be an immediate must-see for those bored tourists who roam the country looking for all sorts of "world's largest" stuff. That list includes the world's largest teapot in Chester, W. Va., and the Big Duck in Flanders, N.Y. I've seen them both. Changed my life. Well, not really.

—Posted by Kenneth Hein



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