Geico considers insurance implications of 'Three Stooges' scene

By Todd Wasserman on Wed Nov 17 2010


Never let it be said that Geico lacks a sense of humor. While other brands are still wondering what to write on their Facebook pages, Geico has produced an Onion-esque bit of social-media noodling that's likely to keep its fans happy until the next caveman ad. On the company's blog, a Fredricksburg, Va.-based Geico claims adjuster named Brenda Shaw considers the policy implications of "Brideless Groom," a Three Stooges short. Would Geico cover all the stuff that gets broken in the skit? What about the harm done to each Stooge? "The bureau drawer that Moe smashed over Larry's head, that's an intentional act," Shaw writes. "But one of the fine distinctions would be, did Moe intend to cause injury or was the action taken for a different purpose?" Ah, we could ponder such things all day, but what about Shemp and his new wife—what should they do? Buy life insurance, of course. Next, a Pfizer rep will outline what sorts of psychotropic drugs the Stooges would need to chill out a bit.

So, what brand mascot are you going as for Halloween?

By T.L. Stanley on Fri Oct 29 2010

0_21_caveman_0 Every year, my neighbor dresses like a caveman for Halloween, but I've never asked if he's Geico branded. I already know he's a garden-variety Neanderthal and that has nothing to do with his costume. And anyway, he never talks about saving me 15 percent on insurance while wearing that crazy wig and off-the-shoulder dress. But an outfit called the Promotional Products Association International would probably put him in the ridiculous-getup-as-marketing category. This non-profit group released a dubious list of top brand-inspired costumes, and the Geico caveman and/or gecko landed in the middle of it. Sounds fishy, yes? The caveman, maybe, but the gecko? Wouldn't you have to be really small for that disguise? Beyond that, I'll believe UPS delivery guy, Captain Morgan and the always-terrifying Burger King are popular. Less likely? M&Ms and Tony the Tiger. And straining credulity? Travelocity's Roaming Gnome, which tops PPAI's list. Seriously, if you spot one of those this weekend, take a picture and send it to us. Meanwhile, the Wall Street Journal notes that MTV's runaway hit Jersey Shore has spawned the most popular costumes for 18-to-24-year-olds this year. Snooki and the gang, with their bronzed skin, tiny clothes and giant hair, will be everywhere. Don't bother to capture those on film—we don't want to see those horrifying doppelgangers after Nov. 1.

Abraham Lincoln still tops among your dead-president endorsers

Posted on Tue Jun 29 2010

The hottest star in commercials these days is our 16th president. We're used to seeing Abe Lincoln in Presidents Day sales, but now he's positively everywhere. The latest example is Geico, which follows the question "Can switching to Geico really save you 15 percent or more?" with "Was Abe Lincoln honest?" The answer, as we soon see, is that he was so honest, he couldn't even bat away the question "Does this make me look fat?" from his wife. In addition to the Geico ad, a green Abe is also starring in an ad for TD Bank. Lincoln also used to appear in ads with a beaver for the sleep drug Rozerem. And strangest of all (yes, stranger even than that Rozerem ad), he appears in a zombified state in an ad for Alabama Congressional candidate Rick Barber comparing the healthcare bill to slavery. On the eve of our nation's birthday, I, like Barber, feel I have to speak out: Hey, advertisers, leave Abe alone. He's not the freakin' Burger King.

—Posted by Todd Wasserman

Jon Stewart looks at mascots gone bad after firing of Geico guy

Posted on Wed Apr 28 2010

Without Jon Stewart's brand of in-depth investigation, I never would've known that the Pillsbury Doughboy engaged in some questionable behavior with a strudel or that the helping hand from Hamburger Helper had a Nazi past. On Stewart's late-night Comedy Central series, The Daily Show, those and other secrets came out during a segment on the voice actor from Geico who lost his job recently after questioning the mental capacity of conservative FreedomWorks members. Stewart figured it was as good a time as any to look at spokescharacters (purportedly) going off the rails. There was that Tony the Tiger mauling incident, and the Michelin man's sex trafficking charges. (Great mug shot!) Check out the clip, really, it'll explain everything.

—Posted by T.L. Stanley

From 'Airplane' to Geico, Peter Graves was a master of deadpan

Posted on Tue Mar 16 2010

Sure, plenty of baby boomers knew Peter Graves best for Mission: Impossible, the long-running TV series about spies and spooks and such. But so many of us cherished him as the dry-quip-a-minute pilot, Capt. Clarence Oveur, in the Airplane flicks, the guy who couldn't keep his stream-of-consciousness questions to himself. That young passenger visiting the cockpit had no idea what hit him when Oveur asked, "Joey, do you like movies about gladiators?" and "Ever been in a Turkish prison?" Graves, who died in L.A. on Sunday at age 83, also lent some nonsensical gravitas to the Geico ad posted here, and since we feel compelled to dredge up every star's commercial turn when they die, here you go.

—Posted by T.L. Stanley

Warren Buffett rocks out in Geico power ballad video

Posted on Thu Mar 11 2010

The next time you call Geico and can't get someone on the line consider the possibility that the office may just have broken out into song. This video, apparently created for Geico employees' own amusement, features real Geico employees hammering out a power ballad (sample lyric: "We'll guide you through it step by step. Twenty-four-seven, we'll be there for you.") Of course, I'm saving the best for last. It's not often you get to see one of the world's richest men rocking out, so you may want to hang on to the end to witness a bewigged Warren Buffett (whose Berkshire Hathaway owns Geico) in action. How'd he do? Well, he's no Jimmy Buffett.

—Posted by Todd Wasserman

Geico's 'Kash' campaign gives '80s Rockwell song a second life

Posted on Tue Jan 13 2009

My tolerance for '80s dance music tends to be inversely proportional to that of the general population. Since this is the case, we expect billions and billions of people to download the full-length remake of Rockwell's ode to voyeurism, "Somebody's Watching Me," from the Geico Web site.
  The insurance company partnered with music house Agent Jackson to update the song, a snippet of which can be heard in various executions of The Martin Agency's "Kash" campaign for Geico. Production team Mysto & Pizzi modernized the remake by hiring singer Renald Francoeur to add vocals to those of Rockwell (aka Kennedy William Gordy, son of Motown founder Berry Gordy).
  In the ads, "Kash," a wad of bills with eyes, appears out of nowhere to stare at people, reminding them of the money they could save with Geico. A similar stack of bills might have been what got this stinker of a song on the radio in the first place.

—Posted by Becky Ebenkamp



search Brandfreak


Enter your email address:

Delivered by FeedBurner