Jeans ads offend delicate sensibilities with their 'crude' language

By T.L. Stanley on Thu Oct 14 2010


There's no way to put this euphemistically: Those jeans make your ass look ginormous. There, I said it. And while it's OK for me—my friend's crying in the corner now, but never mind that—it's totally crass for marketers to use real-world terms to describe people's butts and the denim covering them. At least, that's what The Wall Street Journal suggests in a starchy story that goes so far as to try to get a spark out of the Parent's Television Council. (The PTC, uncharacteristically, didn't really take the bait.) Gap, Levi's and Lee Jeans are all using terms like booty, ass and butt in their current ads, and the Journal considers it crude. Tsk, tsk. What's the alternative—in the 21st century, that is? Backside? Behind? Rear end? Rump? Ridiculous! Someone needs to remove the stick from its derriere.

A Gap store goes head over heels (literally) for rewards program

Posted on Tue Nov 17 2009

Gap has turned the shopping experience in one store in Vancouver, British Columbia, upside down. Literally. To promote the launch of its Sprize rewards program, the retailer flipped store signage, mannequins and the Gap store logo, and hired performers to walk on their hands outside the Robson Street location. The transformation took place overnight, puzzling and intriguing passersby—enough to have them visit the store to learn about Sprize. The rewards program, which is currently open to Canadian residents, credits shoppers with the difference for merchandise they purchased if it goes on sale later. A retailer that will automatically reimburse you? That is a pretty upside down concept.

—Posted by Elena Malykhina



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