French's Mustard Man gets ready for taste of life in the Midwest

Posted on Fri Aug 21 2009


Mustard Man is finally moving out of his parents' house. The French's mascot, born in Rochester, New York, and most recently living in Parsippany, N.J., has found a new home (and freedom from all that nagging) at the upcoming Advertising Icon Museum in Kansas City, Mo., which is slated to open in 2010. According to Amy Stern, a spokesperson for French's, the condiment manufacturer (with the help of art studio LifeFormations in Bowling Green, Ohio) created a sculpture of Mustard Man to be shipped to the museum because there weren't any extra soft-form suits to spare. The replica of the mascot was then brought next door for some model shots at Keith Meiser Photography. The images nicely capture Mustard Man's classic emotions: mildly interested, harrumph and yellow. Kansas City hot dogs better gird their buns in preparation for his arrival. Ketchup, watch out. Your days are numbered.

—Posted by Elana Glowatz

French's encourages you to bring home the bacon with cook-off

Posted on Tue Aug 4 2009

Frenchs copy

Calling all you great cooks out there: Reckitt Benckiser has announced a French's Cook-Off contest, with a grand prize of $25,000—enough to make any recently laid-off home chef drool. Contestants must submit a favorite family recipe made with (you guessed it) a French's product. (You get to choose from mustard, french fried onions or Worcestershire sauce, among others.) Submissions must be in by Oct. 31, and a panel of judges and consumers will select 20 top recipes. Then, the "People's choice" winner and four finalists will attend a live cook-off in NYC. (They gotta make sure you can make the dish in under an hour and you really use French's, you know?) Judging criteria will include taste, appearance, creativity and family appeal. Bring on the mustard!

—Posted by Elaine Wong



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