WNBA's New York Liberty taking a gamble with Foxwoods logo

Posted on Fri Jun 4 2010

Foxwoods-liberty

Logos are everywhere! If you don't believe me, check out the new jerseys of the WBNA's New York Liberty. Starting this week, the team's uniform will sport the Foxwoods Resort Casino logo, as part of a multi-year deal. The Liberty will unveil the logo during a game at Mohegan Sun on Friday. Foxwoods claims it's the first resort/casino to have branding on the front of a professional sports jersey. But like many other brands, Foxwoods is tapping into the world of sports for a little extra exposure. Sports fans are already bombarded with brand messages on stadium signage, billboards and concession stands. Foxwoods is taking that to the next level by ensuring that its name gets noticed each time a player dribbles a basketball.

—Posted by Elena Malykhina


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