By David Kiefaber on Tue Oct 5 2010
Stephen Von Worley of DataPointed.net took a trip, which I'm hoping he writes off as a business expense, to a remote patch of northwest Nevada that is supposedly the farthest you can get (some 115 miles) from a McDonald's in the lower 48 states of the U.S. He located the "McFarthest Spot" with GPS technology, and found it to be an ideal camping spot (upon purchasing a box of Mickey D's, that is). He made a video (posted after the jump), and as he stomped around the godforsaken desert, I ruminated upon just how strong the McDonald's brand is, as measured by points of impact with the consumer. Not only do they have ridiculous market share and strong advertising, but you literally have to forsake civilization to find a place with no Golden Arches on the horizon. Still, Von Worley is clearly a fan, considering how many Big Macs he brought with him. He's like Walden with heart disease. Via Consumerist.
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By Todd Wasserman on Mon Oct 4 2010
Talk about a strange marketing message. A new campaign for Pom Wonderful makes the claim that the Fall of Man was the result of a pomegranate. See three spots, and a behind-the-scenes video, after the jump. In one of the Malcolm McDowell-narrated ads for the pomegranate juice, Eve (played by Sonja Kinski—yes, the daughter of Natassja) is shown seductively writhing around with a snake beneath a pomegranate tree. McDowell's claim that "some scholars" think the forbidden fruit was a pomegranate is apparently true. Other guesses range from figs to carob. Either way, we get treated to a sort of visual allusion in which the daughter evokes the famous picture of a young Natassja and snake. Other ads make similarly bold claims about pomegranates being an aphrodisiac and something that warriors in Persia used to drink, which means Pom missed a perfect tie-in opportunity with The Prince of Persia: The Sands of Time earlier this year.
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