Nike founder Phil Knight gives moviemaking a try with 'Coraline'

Posted on Fri Jan 30 2009

Go see Coraline. Just do it!
  That's not the actual tagline of the upcoming animated flick. (It's "Be careful what you wish for." But the film, based on the best-selling book, has a lot less than six degrees of separation from that famous ad slogan. Coraline, directed by The Nightmare Before Christmas stop-motion master Henry Selick, is the first film to be released by Portland, Ore.-based Laika Entertainment, run by Nike co-founder and legendary marketing maven Phil Knight
  Can the guy who made athletic shoes entertaining make it in the cutthroat world of Hollywood? Coraline, coming out Feb. 6, is about a little girl (voiced by Dakota Fanning) who finds a door to an alternate world where all is not sweetness and light. Knight, 70, a longtime film buff, seems to have an eye for edgier fare than the typical Disney fuzzy-talking-animals stories. Focus Features, the movie's distributor, is showcasing Coraline's visual punch and slightly off-kilter sensibility in its heavy TV campaign. What remains to be seen: if people will just show up.

—Posted by T.L. Stanley



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