Go see Coraline. Just do it!
That's not the actual tagline of the upcoming animated flick. (It's "Be careful what you wish for." But the film, based on the best-selling book, has a lot less than six degrees of separation from that famous ad slogan. Coraline, directed by The Nightmare Before Christmas stop-motion master Henry Selick, is the first film to be released by Portland, Ore.-based Laika Entertainment, run by Nike co-founder and legendary marketing maven Phil Knight.
Can the guy who made athletic shoes entertaining make it in the cutthroat world of Hollywood? Coraline, coming out Feb. 6, is about a little girl (voiced by Dakota Fanning) who finds a door to an alternate world where all is not sweetness and light. Knight, 70, a longtime film buff, seems to have an eye for edgier fare than the typical Disney fuzzy-talking-animals stories. Focus Features, the movie's distributor, is showcasing Coraline's visual punch and slightly off-kilter sensibility in its heavy TV campaign. What remains to be seen: if people will just show up.
—Posted by T.L. Stanley