How would you like it if your mail drop-off box talked? (As in, reassured you that the package you just put inside it was going to get to its destination as quickly as possible?) FedEx is making it happen in a campaign by BBDO, New York, that will have more than 700 drop-off boxes nationwide carrying a recording that says, "Hi, it's Denny Hamlin. If you like fast, you just dropped that package in the right place." (Listen to the audio embed below.) Hamlin is the driver of the FedEx Toyota Camry, and the effort is intended to drive excitement around the Chase for the Sprint Cup, Nascar's championship series. The promotion kicked off this week with 300 sound-activated boxes, and FedEx will install an additional 400-plus more in key Nascar markets like Greensboro, N.C., Birmingham, Ala., and Miami, Fla. Don't be afraid. It's just a recording.
—Posted by Elaine Wong