Latest Fantana proves you can never have too many Fantanas

Posted on Fri Sep 11 2009
Shakira2

Shakira has joined the Fantanas! Too bad it's Shakira Barrera from Englewood, N.J. Nevertheless, Coca-Cola has named its fourth sexy soda spokesperson for its Fanta brand. A little history: The Fantanas were born in 2002, when Coke decided to relaunch the Fanta brand in the U.S. as a replacement for Orange Slice and a competitor to Sunkist. To show off its variety of flavors, it cast four models in its ads to lip-sync its jingle "Don't You Want To?" They would go on to pose in Maxim and be spoofed by Mad TV. However, as happened with other supergroups like Menudo, new members have been rotated in over the years. This time, the brand announced an open casting call online in April. Barrera was selected from 10 semifinalists, who sent in one-minute videos showing off their "personalities," by a panel of judges, including Chilli from TLC. Barrera's prize includes the opportunity to appear in Fanta's 2009-10 ad campaign as well as $5,000. Considering Fanta has quietly become one of the few carbonated soft-drink success stories of the past decade, the Fantanas have proven yet again that sex sells.

—Posted by Kenneth Hein


FACEBOOK


SITE SEARCH

search Brandfreak





SUBSCRIBE VIA E-MAIL

Enter your email address:

Delivered by FeedBurner


BLOGROLL